John Huston Polar Explorer Visual Identity
John Huston makes a living traveling and exploring unchartered territory. He has completed major expeditions to the South Pole, on Greenland, and to Canada’s fabled Ellesmere Island. He began his career as an instructor and sled dog trainer at the Voyageur Outward Bound School in northern Minnesota’s Boundary Waters, where he fell in love with winter expeditions. John is also a motivational speaker, safety and logistics consultant, and wilderness guide. John wanted a sophisticated and modern logotype that would pair with carefully crafted images of his explorations, providing his audience with a one-of-a-kind window into his endeavors.